Our results
Our unrivalled success
Helm and its US-based clients have experienced unrivalled success with revenue and revenue per TSA passenger metrics growing significantly versus pre-pandemic levels.
Working closely with our clients and their broader teams on a joined-up approach to parking revenue management, we have achieved the following:
Implemented and leveraged the value of online reservation platforms.
Raised the awareness of pre-booked parking through our multi-channel marketing, improving the propensity
to park and pre-booking
as a result.
Supported the drive-up rate change process, resulting in frequent drive-up rate changes.
Maximized revenue through our tried-and-tested pricing optimization program, which includes drive-up, prebook, and other parking products like EVs and employees.
Both CLT and LAX use our parking services, experiencing at least double-digit growth in revenue per TSA passenger when compared to their strongest performance historically.
Drive-Up Rate Increases
Supported CLT and LAX to frequently increase drive-up rates.
New Products
Widened the LAC product portfolio to include 4.2k Economy.
Product Development
Re-purposed existing lots to improve the product offering.
Pricing & Rules
Leveraged variable pricing and rules using an online reservation platform.
Online Exposure
Continued investment in digital channels has maximised prebook sales.
Prebook / Drive-Up Mix
Adapting the pre-book and drive-up quotas to reflect the trading environment.
An Informed Operation
The joined-up approach between Commercial and Ops drives the user experience.
Customer Database
Increased the size of the customer database to more than 150k at both airports.
Collaboration Driven
Collaboration with the airport and the wider teams has led to innovation.